As you can see, I am not promoting the Gaither Website, just songs, gospel music and more. They can get their own hits. Their website is now a plethora of market items, from their store and restaurant to cruises, gatherings and items for sale. He is a genius at marketing. Think about it, you write songs, then have your people sing YOUR songs at your concerts, and, sell your albums, before, at intermission and after the performances.
In some respects, their was an army of talented entertainers who had been performing primarily at churches, successfully, but the "bar" was set at 3. And, they were getting old, with little to nothing to do.
Then, this guy comes along with an idea. "Hey, let's all get together and sing." The timing, there was a mass of people, getting old, who remembered them, their music brought back pleasant memories, it was a natural. Then, they made more appearances, made and sold records of the appearances, the singers made albums, on his label, and it grew and grew and grew. Everyone loved them, they all made money, and we have heard some of the best music, performed by some of the greatest artists, many of whom are gone.
Bill Gaither was the genius who brought all of this together. He was the right person at the right place, doing the right thing, at the right time, and, he loved the music, and the people, that he worked with.
I imagine he still works on his farm in Indiana, graciously meets many fans, thinks often, of those who have passed, is a good, christian man, and, is to be thanked, by us all, for what he has done, and has preserved. Otherwise, much of it might have been forgotten .....
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